One product. Ten ads. Keep the winner.
We make AI-presenter UGC ads for skincare and supplement brands running Meta and TikTok: ten fresh hook variants in seven days, scripts written to the FTC's testimonial rules, AI disclosure handled for you.
Your product, fanned out as ten variants.
Each card is one hook. Hover to preview, click a card to play it with sound, click again for full screen. The blank cards are waiting for your product.
Your best ad has a shelf life.
You found a winner. It carried the account for two, maybe three weeks. Then the hook rate slid, CPA crept up, and the next batch was still weeks away.
That gap is where the money goes. Not on bad ads, but on having nothing fresh to test when the good one wears out. The brands that keep winning on Meta and TikTok aren't luckier with one ad. They simply have more good variants ready to test.
Getting those variants is the hard part, and it usually costs you in one of three ways:
- TimeBriefing creators, shipping product, waiting for footage, asking for re-takes. One new angle can take weeks.
- MoneyStudio shoots and creator fees for each hook make testing ten angles a big bet before you know which one works.
- RiskFake testimonials and unlabelled AI put your ad account and your brand on the line. The FTC can fine each violation.
We built WinningVariants to close the gap: one product, ten fresh hook variants, seven days, with the compliance work already done.
How long has your winner got? Check it in 60 seconds with the free creative fatigue calculator.
Ten hooks in. One winner out.
A pilot is one product, three angles and several hooks for each. You run them. Your numbers pick the winner, and the next batch builds on what won.
You don't guess which hook will work. You test ten and keep the one your buyers chose.
| Ad | Hook | Hook rate | Bar | Hold rate | Result |
|---|
Illustrative numbers for a sample product, to show how a test reads. Not client results.
Watch the spec ads.
Made with AI presenters for sample products, labelled as AI on screen. Tap one to watch it with sound.
From your product page to ten ready ads.
Send your product
A 5-minute form: product link, the claims you're allowed to make, the words you can't use.
Brief back in 24 hours
Three angles with three hooks each, the scripts, and the AI presenter you'll get. Approve or edit once.
We produce
One fixed voice per presenter, captions, and a quality check on every ad before you see it.
You get the files
A Meta cut and a TikTok-safe cut, captioned and clean versions, .srt files and the AI-label settings for each platform.
Start free. Pay when you've seen the work.
Spec ad
$0
One finished ad for your real product in 48 hours. Keep it whatever you decide.
Get a spec adStartup
$497 a month
- 4 ads a month: 1 angle, 4 hooks
- Meta and TikTok-safe cuts, one revision
- 3-month minimum, then monthly
- Move up to Monthly any time
For brands spending $1k+ a month on ads. 10 seats only.
Apply for a startup seatPilot
$750 one time
- 10 ads in 7 days
- 3 angles, several hooks each
- Meta and TikTok-safe cuts
- One revision round
- Unusable ad? Free re-shoot
Monthly
$3,500 a month
- 20 ads a month, 3 hooks each
- A fresh batch before ads go stale
- Every 2 weeks we read your hook rate, CTR and CPA, then make more of what works
Not sure how many ads you need? Find out when your winning ad wears out with our free calculator.
Ads that keep your account safe.
Presenters, not fake customers
Our AI presenters introduce your product. They never claim to have used it, which keeps the scripts inside the FTC's testimonial rules.
AI disclosure, handled
We switch on the platform AI labels and add the small on-screen tag that New York's synthetic performer law asks for. Your script stays all hook, with no seconds spent on disclaimers.
No claims you can't back
No cure claims, no "results in 7 days" promises. You tell us what you're allowed to say, and we stay inside it.
You can use them
You get a licence to use every ad in paid and organic campaigns. Unusable render? We re-shoot it free.
Tell us your product. We'll make the ad.
One finished ad for your real product within 48 hours, free. If you like it, we talk about a pilot. If you don't, you keep the ad.
Questions
Are the presenters real people?
No. They're AI-generated presenters. Each ad carries the platform's AI label and a small on-screen tag, so the script doesn't have to say it. They present your product; they never pretend to be customers.
How is this different from a UGC marketplace?
You don't hire, brief or chase creators. You send one product link and get ten tested-ready variants with scripts written for compliance, in seven days.
Who owns the ads?
You get a licence to use them in paid and organic campaigns. In the US, purely AI-generated footage may not be protected by copyright, so we put it in writing rather than promise ownership.
Do you need my product shipped to you?
No. We work from your product page and images. Send better photos if you have them.
Who is the Startup plan for?
Brands that already spend at least $1,000 a month on Meta or TikTok ads and want a steady supply of fresh hooks without a big monthly commitment: four ads a month, one angle with four hooks. It has a 3-month minimum, because one month is too short to learn which hooks win. We cap it at 10 brands so production stays on schedule. When you need more variants, move up to Monthly.
What if an ad comes out wrong?
One revision round is included. If an ad is unusable, we re-shoot it free.